All communication should be initiated with a definite purpose in mind – focusing on helping the company achieve it goals and objectives.

Key messages help focus, simplify communication

To develop successful communication, deliberately concentrate on communication themes or messages. These are the points you want people to remember.

To communicate your key points, look for events and facts to support your message. For example, use an order lost due to price to provide an opportunity for discussion about costs and market competitiveness.

Additional information about how to use messages for face-to-face communication can be found in the Manager’s Communication Toolbox, under the topic, “Messages.”

Key Messages ’04
…key points the company wants employees to know

The marketplace is tough…we must improve to compete

• Challenging market conditions…price pressures…tough competitors…industry consolidation….demanding customers…change a way of life…the performance bar rising constantly. To win and maintain jobs, we must outperform competitors in all that we do.

We’re focused on meeting commitments…achieving strong financial results…working together to win

• Improving profitability and meeting commitments to customers, employees, communities and shareholders are key company goals in 2004. Meeting commitments makes company operations worthy of investments.
• We gain competitive advantage by working together…sharing ideas and experiences…involving everyone in problem-solving…using the company’s values to guide the way we work.
• Achieving success in the marketplace depends on a continual striving for excellence at every level.

A strong, healthy company enhances job security

• The company needs to be financially strong to pay fair dividends to shareowners who invest in it…and to justify investments that are necessary to keep businesses and facilities healthy and competitive.

We must design and produce products that are superior in quality

• Our industry has demanding quality standards and we must meet them.
• We must assure product designs satisfy customer needs and are safe.
• Technological leadership is a key to continued success.

Continuous improvement is our way of life

• Our competitors are working hard to take market share away from us and we must constantly strive to make our business as efficient and customer-oriented as possible. Every employee makes a difference.

We must meet customer expectations for excellence to succeed

• The customer is number one and meeting customer needs for products and services that are high in quality, produced cost effectively and delivered on time must always be our top priority.
• The best way to maximize employment security is to deliver the highest value product on time, at competitive costs – supported by outstanding service.

We must conduct ourselves with the highest integrity

• The company expects all employees to be committed to the highest standards of conduct.
• Success must be achieved within the framework of laws and policies which govern the business.

COACH is produced by Motiv8 Communications, Port Orange, Florida P: 386-322-9802 E: motiv8comm@aol.com