GPC...a simple formula to follow

We all know the term "GPS" and how this hi-tech tool helps lead people to their destination. Well, let’s introduce you to "GPC" – Global Positioning Communication – a simple formula to remember when you are thinking about the subject areas you need to cover in your communication with employees.

Goals. The "G" in the GPC formula represents the goals of the organization, along with the vision and values that support it. Each employee needs to know where your organization is going, how it will get there and the role each individual is expected to play in supporting the plan. Understanding of goals and direction lays the groundwork for communication about other factors that contribute to success.

Performance. Employees desire a frame of reference for their performance on the job. Managers and supervisors communicate about performance by frequently reviewing business results and interpreting what those results mean in relation to goals. Cost, quality, productivity, customer service, orders won/lost are among the prime areas organizations measure and which you should discuss with employees and share ideas for improvement. Celebrate successes to reinforce positive behavior.

Customers. Several subjects fall under the "C" in the GPC formula. Because the customer is number one, we’ll cover it first. Customers and potential customers (internally as well as externally) each day make decisions which affect employees and their jobs. In your communication with employees, describe who the customers are, what they demand of the organization, what they like and dislike about company activities, and what needs to be done to please them more. Discuss progress your team is making in meeting schedules and achieving work goals; and encourage dialogue about how to improve service to customers. Provide opportunities for employees to acquire first-hand impressions through interaction with customers.

Competition. Employees need to be aware of the forces at work in the marketplace – the struggles for orders and the challenge posed by competitors. Communication can build understanding that the best way to stay competitive is to provide the best combination of price, product, quality, delivery and service. Mention competitors by name and describe their strategies, successes and failures.

Change. Change is a fact of life in business today and managers and supervisors need to help employees get accustomed to it and, in fact, capitalize on it. Cite changes taking place that affect your employees and why changes are being made in relation to company goals and marketplace needs. Help employees to understand that change is essential to stay ahead of the curve and maintain or expand business success.

Concern. Employees are always interested in the "What’s in it for me?" aspect of the job. How effectively a company meets communication needs in these areas has a big influence on turnover rates. Communicate how the company cares about employees and values them. Communicate about company development programs, pay/benefits philosophy and workplace policies and practices so employees have a thorough understanding of them and know that they are competitive versus the marketplace. Use your team meetings to recognize employees for achievement, such as praise from a customer, completion of a course, suggestion award, etc.

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